Regardless of how nice and well-intentioned you are, there always be an angry caller or two. Angry callers: Nobody likes dealing with an angry caller. Until then, think about having a script to fall back on.ģ. After you talk to a handful of callers, you will get a feel of what you should ask and when. If they aren’t really motivated to sell, you could waste several weeks of time and effort. You need to get any contact numbers and emails, information about the property, and – most importantly – motivation it will be the key that drives them to action. The goal of the initial call is to gather as much information as possible, as to see if there is the potential to move forward. If you don’t feel comfortable with a script, you should write down five or six key questions and make sure you get them answered. Be sure to walk the line between sounding robotic and having a conversation. A script allows you to stay focused and get the information you need. You need to get valuable information from the initial call. What should not be different is your approach. The calls may be similar, but every homeowner is different. What you will find is that no two calls are the same. Script: Every time the phone rings, you need to be prepared to act. Without a plan, you are setting yourself up to fail.Ģ. Are you going to have a dedicated phone line for the mailing? Are you going to individually answer the calls or have an answering system set up? Can you give the mailing your undivided attention? These are just a few of the questions you should ask yourself before you start. Along with a goal, however, you need to have a plan for how you will handle everything. You very well may field six awful calls in a row, but the seventh one could lead to a deal. In having a goal before you start, motivation will trump even the largest obstacles. You have to treat every incoming call with care, and on its own merits. That being said, just because your phone is ringing off the hook doesn’t mean you will find the deal you were hoping for. All marketing, in one way or another, is a numbers game. Start with a plan: Before your first letter is printed, you should have a goal for what you want to accomplish. Here are some tips to convert incoming calls into deals:ġ.
That said, you need to be able to convert as many of these calls as possible.
One of the most important aspects deals with incoming calls, and how they are approached. If you don’t fully understand every part of it, you may be disappointed with the results. You need to treat direct mail very much like its own business entity. However, sending letters and simply hoping for the best results will not get the job done. Direct mail is one of the best ways to jump-start your business.
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